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Date: 18 Sep 25

Fireside Chat | Inside GemLife With Adrian Puljich

From humble beginnings to the helm of one of Australia’s largest land lease operators, Adrian Puljich has transformed the way over-50s living is conceived and delivered. As the driving force behind GemLife, he has reimagined community living with a focus on innovation, lifestyle, and long-term value creation.

In this fireside chat, Puljich will share his personal journey, from the challenges of building a business to the bold, strategic decisions that fuelled GemLife’s rapid expansion. He will reflect on the lessons in leadership, resilience, and vision that have shaped both his career and the company’s culture.

This rare conversation offers more than just a business success story - it provides an insider’s perspective into the mindset of a next-generation leader, the evolving expectations of the over-50s market, and what the future holds for land lease living in Australia. For anyone interested in innovation, leadership, or the transformation of housing models, this is a must-hear discussion.

Adrian Puljich (Founder & Chief Executive Officer, GemLife) sits down with Adam Di Marco (Founder & Chief Executive Officer, The Urban Developer) for a fireside chat.


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