Developers are being forced to make faster, higher-stakes decisions with less certainty than ever before. Traditional feasibility studies and sales strategies often operate in isolation — one models potential, the other reacts to performance.

This webinar shows what happens when you connect them.

Through a live case study, The Urban Developer, Giraffe, and PRiMAX will demonstrate how digital-first developers are closing the gap between feasibility and market performance — finding sites, integrating design with feasibility, setting pricing, and selling smarter from day one.

What you'll learn

• Why disconnected feasibility and marketing cost developers millions in missed revenue.

• How to go from site discovery to feasibility in minutes using Giraffe’s integrated platform

• How PRiMAX uses behavioural data to reveal true buyer intent and pricing confidence before launch.

• How to model hundreds of “what-if” scenarios to find the pricing and release strategy that maximises GR.

• How digital tools can reduce risk, improve decision-making speed, and increase certainty from acquisition to settlement.

Become a TUD+ Member to get unlimited access to on-demand video content, exclusive features and more. Join thousands of the industry's best and brightest today.