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ExclusiveClare BurnettMon 24 Feb 25

Render v Reality: Avoiding Legal Quagmires

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JQZ Waterloo Road - render v reality Hero
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We’ve all seen them. 

The renders of developments with a Lamborghini out front, Italian marble kitchen counters and Mario Bellini sofas, and cladding and structural articulations that would give an engineer a heart attack.

But renders have put developers in hot water in recent years, and as off-the-plan strategies evolve and renders become more sophisticated, potentially even enabled by artificial intelligence, it’s more important than ever to be transparent and know the legal pitfalls when marketing homes.

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AUTHOR
Clare Burnett
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Article originally posted at: https://uat.theurbandeveloper.com/articles/render-v-reality-avoiding-legal-quagmires