Interactive IMs are Cutting Commercial Project Costs

Every day a commercial project sits unsold, the money meter is running.

Land financing, construction loans and holding costs don’t pause while buyers wade through outdated price lists, versioned PDFs and scattered email attachments.

And in industrial strata and business park sales, that delay can compound quickly.

Australian prop-tech company Vision Pitch is targeting that gap with a product its founder Adam Guthridge said has become a competitive necessity for commercial developers: the interactive information memorandum (IM).

“We create interactive IMs specifically for the commercial property industry, including industrial strata, business parks and mixed-use,” Guthridge told The Urban Developer.

The platform replaces static PDFs with a single live link designed to build buyer confidence and shorten the gap between project launch and commitment.

“And that acceleration of off-plan sales and leasing leads to reduced holding costs for clients,” Guthridge said.

Proof in the numbers

Using Vision Pitch IM platform, Foundry Projects sold 72 per cent of units at Base Mawson Lakes—a 22-unit industrial strata development in South Australia—prior to construction commencing.

These were all sold to owner-occupiers—a cohort that demands a considerably higher threshold of confidence before committing.

Vision Pitch’s 2025 results across the Asia-Pacific region point to measurable outcomes.

More than 3300 leads were generated across projects with a combined value of $1.8 billion, with the platform reaching 682,000 users and recording an average enquiry conversion rate of 7 per cent.

Jack Brinsmead of BP Wharton Family Office, which used Vision Pitch across multiple SmartStores projects, said the platform is now central to its sales strategy.

“It has strengthened early engagement, particularly with owner-occupiers and tenants, by allowing them to effectively ‘touch and feel’ and properly visualise their space before construction has even commenced,” Brinsmead said.

“Internally, it has reduced repetitive information requests, centralised pricing and documentation, and given our agents a clear, consistent platform to present from.

“The result has been stronger enquiry conversion, faster pre-sales and reduced holding exposure across our projects.”

Where static materials lose the sale

Buyers are more time poor than ever, Guthridge said, and the static PDF is losing them at the first hurdle.

“If you’re presenting them with a PDF that looks the same as every other project they’ve seen, they’re moving on faster than they ever have because of the disjointed materials,” Guthridge said.

Delivered as a single live web link, the platform consolidates marketing materials, price lists, floor plans, 360-degree renders, interactive maps and construction updates into one continuously updated environment.

It functions as both a self-guided buyer experience and a live sales tool for agents in the field and is accessible via QR codes on site fences, email campaigns, real estate portals or as a tablet presentation in the boardroom.

For developers, it also replaces project websites, a cost many clients redirect toward the interactive IM itself, while a construction progress gallery keeps existing purchasers informed and sustains momentum with prospective buyers throughout the campaign.

“The ROI of our solution is accelerated sales velocity, clear communication of the project vision, and reduced holding costs,” Guthridge said. “If you tell a developer they could save three weeks, they can easily add up the potential savings in their head.”

Markets where the product has gained traction are beginning to show a visible competitive divide, with competing developers shifting to interactive IMs after seeing rivals use them successfully. Those still relying on static materials are falling behind buyer expectations.

“Market leaders are using interactive IMs already,” Guthridge said.

“If someone’s looked at three interactive IMs and then gets an email with five PDFs, two links and an out-of-date price list, they’re probably not going to spend much time unpacking your material.

“Without an interactive IM, your project is just another thumbnail on the major portals, sitting there waiting for enquiry.”

Click this link to view a live interactive IM project.

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