Residential
Clare Burnett
Tue 07 Jul 26

Lowe Resets Victorian Off-the-Plan Record with ‘Millionaire’s Row’ Sale

Maison Savoy Brighton Melbourne Lowe Living apartment prices hero
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Builder-developer Lowe Living has set an off-the-plan record for Victoria with the sale of two penthouses at Brighton. 

Melbourne-based Lowe Living acquired the landmark Brighton Savoy Hotel for $25 million in 2025, and earlier this year filed plans for a $160-million luxury residential revamp of the landmark site. 

The hotel at 150 The Esplanade—a street known as Millionaire’s Row—13.5km from the Melbourne CBD, is being redeveloped as a residential scheme with 19 ultra-luxury apartments and dubbed Maison Savoy.

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Article originally posted at: https://uat.theurbandeveloper.com/articles/lowe-living-off-the-plan-victoria-apartment-sales-record-cotality-brighton-savoy